Autori: Mitrovic Ksenija
Naslov | Rebranded Reality: How AR Brand Experience impacts Brand Equity (Article) |
Autori | Mitrovic Ksenija Spajic Jelena Milic Bojana Lj Boskovic Dunja Lalic Danijela |
Info | TEHNICKI VJESNIK-TECHNICAL GAZETTE, (2024), vol. 31 br. 5, str. 1438-1447 |
Projekat | Ministry of Science, Technological Development and Innovation [451-03-65/2024-03/200156]; Faculty of Technical Sciences, University of Novi Sad [01-3394/1] |
Ispravka | Web of Science Članak Elečas Rang časopisa |
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