@ARTICLE{
author={Yalcin Galip Cihan|,Kara Karahan|,Isik Gulcan|,Tekeli Esra Serdar|,Simic Vladimir D|0000-0001-5709-3744,Balli Abdullah|,Pamucar Dragan S|0000-0001-8522-1942},
year={2025},
title={Promoting sustainability-oriented brand activist campaigns: A spherical fuzzy decision support framework for evaluating activist advertising videos},
journal={ENGINEERING APPLICATIONS OF ARTIFICIAL INTELLIGENCE},
volume={162},
number={},
pages={-},
document_type={Article},
}