@ARTICLE{
author={Marisa Fitri|,Agustina Titien|,Rusvitawati Devi|,Andarwati Mardiana|,Hariyanto Rudi|,Handayani Endah Tri Esti|,Sukic Enes|0000-0002-0991-5480},
year={2023},
title={Potential Customer Analysis Based on Gender, Age, Retention, Motivation Using K-Means and Octalysis Gamification Approach},
journal={TEM JOURNAL-TECHNOLOGY EDUCATION MANAGEMENT INFORMATICS},
volume={12},
number={4},
pages={2541-2551},
document_type={Article},
}