@ARTICLE{
author={Petkovic Goran K|,Dokic Aleksa G|0000-0003-1274-3947,Despotovic Olivera|},
year={2026},
title={Customer Shopping Orientation and Perceptions of Food Loyalty Program Rewards: a Social Exchange Perspective},
journal={EKONOMIKA POLJOPRIVREDA-ECONOMICS OF AGRICULTURE},
volume={73},
number={1},
pages={77-96},
document_type={Article},
}